Fruit nectar drink, Chi Exotic Nectar, has launched a new communication campaign to emphasise its commitment to indulge all its consumers with their much-desired taste.
Tagged ‘I Love the Taste,’ the campaign delivers the brand’s promise of superior excellent taste through sublime and persuasive imageries that resonate with consumer aspirations.
Besides depicting the expression of brand affinity that Chi Exotic Nectar has earned from its quality taste, over the years, the commercials also seeks to deepen consumer preference, bonding and franchise – with the promise of superior taste.
The TV commercials which come in two parts open with imageries of three friends relaxing in a tropical resort, with each scene of the TV commercials telling a story of enduring connection and divergent benefits derived from Chi Exotic Nectar.
For Biodun Falolu, a company executive with AdvancedSpecs, Chi Exotic Nectar’s extensive range of fruit nectar blends provides a rich, natural and unique taste that makes him desire the nectar drink.
According to Chi Limited’s Head of Marketing, Probal Bhattacharya, the new communication campaign intends to create bonding, while further endearing the brand to consumers as the best tasting juice, thereby driving loyalty and market leadership.